What are Dofollow Links in SEO?

Dofollow links enable to search engines such as Google to follow these links and reach out to your website. They provide websites with a link juice and a backlink. In case you get a webmaster who links back to you with such a link, then the search engine, as well as visitors, will be following you. The best way for gain a dofollow link is to allow a keyword in the anchor.

The example of Dofollow Link:

<a href=”http://www.google.com/”>Google</a>

Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.

What are Nofollow Links in SEO?

Nofollow links on the other links, on the other hand, do not let the bots of search engines to follow a link. This means that in case the website who is linking back to you has nofollow traits, it won’t pass the link juice. Only individuals can follow these links. Recently, Google clarified that it won’t consider nofollow link attributes. The value of these links is therefore quite less. Though it is wise to utilize Nofollow link attribute to the visitors who link, you won’t be able to get the link juice from them.

The example of Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

Important Notice:-

Now, Google has said that they will still count the nofollow link as an outgoing link in terms of the distribution of page rank from your page.

Types Of No-Follow

• Robots Meta Tag : <meta name=”robots” content=”nofollow” />

This tells bots/crawlers/spiders not to follow links on the full page.

• Link Attribute : <a href=”http://www.google.com” rel=”nofollow”>

This tells search engines not to count the link in terms of ranking pages.

Two Different Types of Backlinks in SEO

1. Good Backlinks

Google and similar search engines utilize numerous factors for deciding the quality of the backlinks for deciding the ranking of websites. Though they rarely share their exact mix, experts are of the opinion that majority of factors can be divided into four different categories-trust, relevancy, authority and diversity.

All major search engines want to offer their users with the search results which have the best results.

If the quality of these search results they offer declines. So also does the audience of the search audience. Therefore, it is quite logical to think about relevance as a factor for evaluating the quality of the link. A backlink is of more value in case it comes from a significant source. For example, if you have a site related to interior décor, an incoming link from a furniture website will be far more useful than the one from where it comes, like suppose a healthcare related website. However, search engines take into consideration a number of factors to decide relevance.

2. Bad Backlinks

A bad backlink, on the other hand, comes from a website which is not very trustworthy. After the Penguin algorithm in 2012, Google has become very strict against bad links. Before Google launched this algorithm, websites blatantly violated Google Webmaster Guidelines using black hat SEO. Basically, people were buying links in order to get better rankings and authority. Therefore, Penguin was launched in order to stop this malpractice. Instead of enhancing their rankings, this update penalized webpages which were connected with such backlinks.

A reliable search engine doesn’t try to return to pages which match the most suitable input query. It rather tries to answer the basic question. Search engines such as Google use a complicated algorithm to decide what results should return. Here are some of the latest Google updates which have brought about a change in the way of doing SEO: –

What is Google Panda Update?

The Google Panda Update is a search filter which was introduced with the main aim to stop sites with inferior quality of content to acquire top rankings on Google. Since its launch in 2011, Panda has been updated periodically. When an update occurs, sites which have been affected may survive, provided they have made the necessary changes. Panda can also catch sites that have escaped before.

The latest version launched in 2016 decreases or adjusts the ranking of a website rather than devaluing or ignoring the spam as in the case of Penguin 4.0. It is now a part of Google’s core algorithm. There will now be more updates to Panda. But this won’t bring any positive change in the condition of websites which had been previously impacted by earlier Panda updates.

What is Google Penguin Update?

Google Penguin Update was launched in April 2012 to catch which are believed to spam Google’s search results. They did this either by buying links or acquiring them through link networks designed mainly to enhance rankings on Google.  The newest update of Penguin, Penguin 4.0 was launched last year. As a result of this change in algorithm, Penguin has become more page specific. Now, Penguin undervalues spam by adjusting rankings on the basis of spam rankings instead of affecting a site’s ranking. Google has also confirmed that it won’t confirm Penguin updates in future.

What is Google Hummingbird Update?

Google Hummingbird Update was launched in 2013 to return better results. It pays attention to all words in a query. It takes into consideration the whole sentence rather than specific words. The main aim of Hummingbird is to ensure that the pages which match meaning perform better instead of the pages which match only a few words. Hummingbird update isn’t a penalty-based update like Panda and Penguin. Rather it is a change in the way Google shows results for different types of queries. This enables the search engine to understand the exact meaning behind a query instead of the separate terms in it. It is also better for dealing with conversational queries since the number of voice searches and mobile search users is on the rise.

What is Google Pigeon Update?

The Google Pigeon Update was launched in 2014 to offer more helpful, relevant and precise local search results which are closely linked with conventional web search ranking signals. It also enhances their distance and location ranking parameters. As an algorithm, Pigeon affects search results within Google Maps as well as Google Web Search. Earlier, people used to get very different results while searching Google and Google Maps. This has changed since the launch of Pigeon. The algorithm connects map search and web search in a more unified manner.

Summary

Google Algorithm updates have become something quite common these days. The launch of new updates like Panda, Penguin, Hummingbird and Pigeon have brought about a profound change in the way of doing SEO.

The robots exclusion standard, also known as the robots exclusion protocol or simply robots.txt, is a standard used by websites to communicate with web crawlers and other web robots. The standard specifies how to inform the web robot about which areas of the website should not be processed or scanned.

What is a robots txt file?

Web site owners use the /robots.txt file to give instructions about their site to webrobots; this is called The Robots Exclusion Protocol. The "User-agent: *" means this section applies to all robots. The "Disallow: /" tells the robot that it should not visit any pages on the site.

What is the use of robots txt file in SEO?

Robots.txt is a text file webmasters create to instruct web robots (typically search engine robots) how to crawl pages on their website.

What is Google robots txt?

Learn about robots.txt files. Next: Create a robots.txt file. ... The file uses theRobots Exclusion Standard, which is a protocol with a small set of commands that can be used to indicate access to your site by section and by specific kinds of web crawlers (such as mobile crawlers vs desktop crawlers).

What is a robot on a website?

Web Robots (also known as Web Wanderers, Crawlers, or Spiders), are programs that traverse the Web automatically. Search engines such as Google use them to index the web content, spammers use them to scan for email addresses, and they have many other uses.

A site map (or sitemap) is a list of pages of a web site accessible to crawlers or users. It can be either a document in any form used as a planning tool for Web design, or a Web page that lists the pages on a website, typically organized in hierarchical fashion.

we have three types of sitemaps
= Sitemap.html
= Sitemap.xml
= ROR.xml


1. How do you make a sitemap?

A sitemap is a file where you can list the web pages of your site to tell Google and other search engines about the organization of your site content. Search engine web crawlers like Googlebot read this file to more intelligently crawl your site.


2.Why do we need a sitemap?

In short, a Sitemap is important because it tells the search engines about the content that you have on your site and how often it's updated. This helps with search engine optimization because it makes it easier for Google to find out about the content on your site so that they can serve it up in the search results.

What Are Meta Tags?

Meta tags are snippets of text that describe a page’s content; the meta tags don’t appear on the page itself, but only in the page’s code. We all know tags from blog culture, and meta tags are more or less the same thing, little content descriptors that help tell search engines what a web page is about.

The only difference between tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page.

Do Meta Tags Help SEO?

Yes, they do, but not all of them and not all of the time. One of the goals of this page is to explain which meta tags help you to get the word out and which have become passé. (See Know Your Meta Tags below).

If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.”

A new tab will open in Chrome (in Firefox, it’ll be a pop-up window). The part at the top, or “head” of the page, is where the meta tags could be.

The meta tags will look something like this:

There are four major types of meta tags worth knowing about and we’ll talk about them all here. Some are not as useful as they once were. Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. (There are more than four kinds of meta tags, but some are less common or not relevant to web marketing).

The four types we’ll discuss here are:

• Meta Keywords Attribute - A series of keywords you deem relevant to the page in question.
• Title Tag - This is the text you'll see at the top of your browser. Search engines view this text as the "title" of your page.
• Meta Description Attribute - A brief description of the page.
• Meta Robots Attribute - An indication to search engine crawlers (robots or "bots") as to what they should do with the page.

Meta Keywords Attribute

Meta Keywords are an example of a meta tag that doesn’t make much sense to use these days. Years ago, the meta keyword tags may have been beneficial, but not anymore.

Remember back in kindergarten and when your teacher gave you a stern look and said “if you can’t stop using those crayons while I’m talking, I’m going to take them away from you,” and you didn’t listen and, to your shock, they were indeed taken away? That’s sort of what Google did with meta keywords.

Years ago, marketers eager for page views would insert keywords totally unrelated to their pages into their code in an attempt to pirate traffic from the more popular pages, those that actually were about Lindsay Lohan, or whoever was then trending. This was known as "keyword stuffing." Google eventually got wise to this and decided in the end to devalue the tool. These days Google doesn’t use meta keywords in its ranking algorithm at all, because they're too easy to abuse. 

Title Tag

Title tags, on the other hand, are the most important of all of the meta tags discussed here. These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags we’ll discuss here that are visible to the average user. You’ll find them at the top of your browser (for organic search pages or for PPC landing pages):

This is particularly useful if you want to give the page one primary title for the user but want to clarify or simplify that information for SEO purposes and for the user who’s shuffling multiple tabs on their desktop.

Meta Description Attribute                                              

This is a quite useful meta tag as, very simply, it explains to search engines and (sometimes) searchers themselves what your page is about. Let’s say you were googling the phrase “meta keywords” for example. You might encounter the following results:

It’s important to note that the description tag won’t always show up in the results for a Google search (Google frequently picks a snippet of text from the page itself) but it’s useful in other ways. Google has also stated that keywords in meta descriptions won’t affect your rankings. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for.

How to Create a Blog Site

STEP 1:

Choose which software you want to use to manage your blog

There are 3 popular FREE blogging tools we recommend: Wordpress, TextPattern, and Nucleus. Wordpress is the most popular blog tool,usually preferred for both being easy to work with and very powerful in terms of functionality. That is why if you don't really have any preferences or expectations, we recommend you to go with WordPress.

STEP 2:

Find a host that supports your chosen software

By all means, you will need hosting to go live with your blog. The key to finding the right host is to get one specialized in supporting the software you like. There are three questions you can ask the hosts you are checking in order to determine if they are good to host your software:

Do you install Wordpress/Nucleus/TextPattern?

Most hosts will say yes to this one. In their control panels, most hosting providers have included Fantastico or Softaculous or another script auto-installer, which allows you to install more than 100 scripts ready to go, one of which would be the script you chose. Some good hosts will also offer professional installation by their support, which might be free or paid. We at SiteGround both offer 1-click installation with Softaculous and free professional installation of any of the scripts you have chosen.
• Do you install themes for Wordpress/Nucleus/TextPattern?
Not many hosts will say yes to this one, but good ones will. SiteGround will install Wordpress themes for free and Nucleus and Textpattern templates for an affordable fee.
• Do you support Wordpress/Nucleus/TextPattern if there is a problem with the blog that is not hosting-related?
Most hosts will say no to this one. Only specialized hosts, like the one you should be looking for, are willing to go the extra mile and assist you with answers and fixes to problems you encounter when managing your blog. SiteGround has specialized in hosting various blog tools and our tech support will gladly assist you with any blog issue that might pop up.

STEP 3:

Choose a theme for your blog

Your basic blog software installation always comes with a default theme, which means you have your design ready. If you don't like it or you are looking for something unique, there are plenty of free (and of course paid) themes for your blog that you may choose from.

• WordPress Themes
• TextPattern Templates
In case you are not going to use the services of your host, here are tutorials on how to install a theme on your own from the backend of your software.
• Wordpress theme installation tutorial
• TextPattern template installation tutorial

STEP 4:

Start blogging!

Well, you have it all set and you are ready to go blogging. To add content using your newly installed software, you might need help once in a while. Here are the best step-by-step tutorials to consult:

• WordPressTutorial
• TextPatternTutorial

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1. What is SEO & Why is it Important?

You’ve likely heard of SEO, and if you haven’t already, you could obtain a quick Wikipedia definition of the term, but understanding that SEO is “the process of affecting the visibility of a website or a web page in a search engine's unpaid results” doesn’t really help you answer important questions for your business and your website, such as:

• How do you, for your site or your company’s site, “optimize” for search engines?
• How do you know how much time to spend on SEO?
• How can you differentiate “good” SEO advice from “bad” or harmful SEO advice?

What’s likely interesting to you as a business owner or employee is how you can actually leverage SEO to help drive more relevant traffic, leads, sales, and ultimately revenue and profit for your business. That’s what we’ll focus on in this guide.

Why Should You Care About SEO?

Lots and lots of people search for things. That traffic can be extremely powerful for a business not only because there is a lot of traffic, but because there is a lot of very specific, high-intent traffic.

If you sell blue widgets, would you rather buy a billboard so anyone with a car in your area sees your ad (whether they will ever have any interest in blue widgets or not), or show up every time anyone in the world types “buy blue widgets” into a search engine? Probably the latter, because those people have commercial intent, meaning they are standing up and saying that they want to buy something you offer.

 People sare searching for any manner of things directly related to your business. Beyond that, your prospects are also searching for all kinds of things that are only loosely related to your business. These represent even more opportunities to connect with those folks and help answer their questions, solve their problems, and become a trusted resource for them.

Are you more likely to get your widgets from a trusted resource who offered great information each of the last four times you turned to Google for help with a problem, or someone you’ve never heard of?

What Actually Works for Driving Traffic from Search Engines?

First it’s important to note that Google is responsible for most of the search engine traffic in the world (though there is always some flux in the actual numbers). This may vary from niche to niche, but it’s likely that Google is the dominant player in the search results that your business or website would want to show up in, and the best practices outlined in this guide will help position your site and its content to rank in other search engines, as well.

Regardless of what search engine you use, search results are constantly changing. Google particularly has updated lots of things surrounding how they rank websites by way of lots of different animal namesrecently, and a lot of the easiest and cheapest ways to get your pages to rank in search results have become extremely risky in recent years.

So what works? How does Google determine which pages to return in response to what people search for? How do you get all of this valuable traffic to your site?

Google’s algorithm is extremely complex, and I’ll share some links for anyone looking to dive deeper into how Google ranks sites at the end of this section, but at an extremely high level:

• Google is looking for pages that contain high-quality, relevant information about the searcher’s query.
• They determine relevance by “crawling” (or reading) your website’s content and evaluating (algorithmically) whether that content is relevant to what the searcher is looking for, mostly based on the keywords it contains.
• They determine “quality” by a number of means, but prominent among those is still the number and quality of other websites that link to your page and your site as a whole. To put it extremely simply: If the only sites that link to your blue widget site are blogs that no one else on the Web has linked to, and my blue widget site gets links from trusted places that are linked to frequently, like CNN.com, my site will be more trusted (and assumed to be higher quality) than yours.

Increasingly, additional elements are being weighed by Google’s algorithm to determine where your site will rank, such as:

• How people engage with your site (Do they find the information they need and stay on your site, or bounce back to the search page and click on another link? Or do they just ignore your listing in search results altogether and never click-through?)
• Your site’s loading speed and “mobile friendliness”
• How much unique content you have (versus very “thin” or duplicated, low-value content)

There are hundreds of ranking factors Google’s algorithm considers in response to searches, and they are constantly updating and refining their process.

  

 The good news is, you don’t have to be a search engine scholar to rank for valuable terms in search results. We’ll walk through proven, repeatable best practices for optimizing websites for search that can help you drive targeted traffic through search without having to reverse-engineer the core competency of one of the world’s most valuable companies.

If you’re interested in learning more about how search engines work, there are a ton of great resources available, including:

• Moz’s guide on the topic
• Google’s own interactive graphic

Now, back to SEO basics! Let’s get into the actual SEO tactics and strategies that will help you get more traffic from search engines.

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