WHAT ARE DOFOLLOW LINKS AND NOFOLLOW LINKS?

What are Dofollow Links in SEO?

Dofollow links enable to search engines such as Google to follow these links and reach out to your website. They provide websites with a link juice and a backlink. In case you get a webmaster who links back to you with such a link, then the search engine, as well as visitors, will be following you. The best way for gain a dofollow link is to allow a keyword in the anchor.

The example of Dofollow Link:

<a href=”http://www.google.com/”>Google</a>

Note: By default all the hyperlinks are dofollow. So, you don’t need to do anything to make a link do-follow.

What are Nofollow Links in SEO?

Nofollow links on the other links, on the other hand, do not let the bots of search engines to follow a link. This means that in case the website who is linking back to you has nofollow traits, it won’t pass the link juice. Only individuals can follow these links. Recently, Google clarified that it won’t consider nofollow link attributes. The value of these links is therefore quite less. Though it is wise to utilize Nofollow link attribute to the visitors who link, you won’t be able to get the link juice from them.

The example of Nofollow Link:

<a href=”http://www.google.com/” rel=”nofollow”>Google</a>

Important Notice:-

Now, Google has said that they will still count the nofollow link as an outgoing link in terms of the distribution of page rank from your page.

Types Of No-Follow

• Robots Meta Tag : <meta name=”robots” content=”nofollow” />

This tells bots/crawlers/spiders not to follow links on the full page.

• Link Attribute : <a href=”http://www.google.com” rel=”nofollow”>

This tells search engines not to count the link in terms of ranking pages.