Two Different Types of Backlinks in SEO
1. Good Backlinks
Google and similar search engines utilize numerous factors for deciding the quality of the backlinks for deciding the ranking of websites. Though they rarely share their exact mix, experts are of the opinion that majority of factors can be divided into four different categories-trust, relevancy, authority and diversity.
All major search engines want to offer their users with the search results which have the best results.
If the quality of these search results they offer declines. So also does the audience of the search audience. Therefore, it is quite logical to think about relevance as a factor for evaluating the quality of the link. A backlink is of more value in case it comes from a significant source. For example, if you have a site related to interior décor, an incoming link from a furniture website will be far more useful than the one from where it comes, like suppose a healthcare related website. However, search engines take into consideration a number of factors to decide relevance.
2. Bad Backlinks
A bad backlink, on the other hand, comes from a website which is not very trustworthy. After the Penguin algorithm in 2012, Google has become very strict against bad links. Before Google launched this algorithm, websites blatantly violated Google Webmaster Guidelines using black hat SEO. Basically, people were buying links in order to get better rankings and authority. Therefore, Penguin was launched in order to stop this malpractice. Instead of enhancing their rankings, this update penalized webpages which were connected with such backlinks.
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