- Do you see those attractive Web banner ads, Video campaigns, Mobile apps, Informative blog posts quite often while surfing the net? All these are nothing, but different forms of Digital Marketing!
As the world is getting more and more digitized in every respect, Digital Marketing is a booming career option today. With striking features like cost-effectiveness, instant response, flexibility, convenience, effectiveness, Digital Marketing is making a strong impact in the world of Marketing and Advertising. Especially, the start-ups prefer going digital to market their brand, products and services. Today ‘Digital Marketing’ and ‘Marketing’ both are becoming synonymous.
According to a Study made by Direct Marketing Association, Digital Marketing Industry is worth $62 billion! Also, according to eMarketer, Last year, advertising via mobile phones and tablets rose 180 percent, to $4 billion. This market is estimated to touch $7.2 billion soon. This rise is leading for high demand for professionals skilled in Digital Marketing.
1. SEO:Search Engine Optimization is an organic (unpaid) method of improving the ranking of web pages and their visibility on various search engines such as Google, Yahoo, Bing, etc. Optimizing webpages is a very vital aspect of Digital Marketing.
2. SEM:Another method of increasing the visibility of webpages is through sponsored placements and advertising. SEM specialists should know how to run PPC campaigns, how to purchase traffic through paid search listing to maximize visibility of web pages on search engines.
3. SMM:Social Media Marketing is gaining a lot of popularity with social media sites like Facebook, Twitter, LinkedIn, Pinterest and others. A good digital marketer should know how to harness the power of social media to market the brand image of the company.
4. Email Marketing:As it is important to engage your customers and leads with your brand, many organizations send periodic newsletters, email campaigns, autoresponders to its subscribers in order to keep them updated with new products/services added or anything worth sharing.
5. Mobile Marketing:More and more people are going mobile. Smartphones have become very trendy among all age groups. Mobile marketing provides instant updates, promo offers and information of customers’ interests. A person needs to be a mobile freak to get into mobile marketing.
6. Web Analytics:
Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.
Web Analytics is a very interesting aspect of digital marketing which involves traffic analysis, business and market research and enhancing the website traffic. For instance, Google Analytics gives a great insight into how your website is working.
Tips to make a career in Digital Marketing:
If you are keen in getting into Digital marketing, either as a fresher or if you want to switch to digital marketing, here how you can start:
1. Read a lot on Digital Marketing:
Just search for digital marketing or blog posts on digital marketing on Google, I am sure you will come across several useful blog post and articles explaining what digital marketing is all about. Through these, you will learn the basics, the strategies, techniques and various aspects of digital marketing. Read blog posts from Hubspot, Seomoz, Web Marketing Academy, Google, Unbounce, and so on to understand the world of marketing you are getting into. These blogs are very rich in information and content.
Just search for digital marketing or blog posts on digital marketing on Google, I am sure you will come across several useful blog post and articles explaining what digital marketing is all about. Through these, you will learn the basics, the strategies, techniques and various aspects of digital marketing. Read blog posts from Hubspot, Seomoz, Web Marketing Academy, Google, Unbounce, and so on to understand the world of marketing you are getting into. These blogs are very rich in information and content.
2. Attend Webinars/Events related to Digital Marketing, whenever possible:
Another way to learn more about Digital Marketing is by attending conferences, webinars and all those events which are related to Digital Marketing. Quite often major cities have meet-ups, where digital experts share their knowledge with people who are new to this arena. At such events, you also get the opportunity to meet like-minded people.
Another way to learn more about Digital Marketing is by attending conferences, webinars and all those events which are related to Digital Marketing. Quite often major cities have meet-ups, where digital experts share their knowledge with people who are new to this arena. At such events, you also get the opportunity to meet like-minded people.
3. Choose your Specialization:
Though a general knowledge of all the areas of Digital Marketing is useful, once you have decided to get into Digital Marketing, you need to specialize. Are you passionate about writing articles or doing data analysis? OR Are you interested in SEO or Web Designing? Getting into a specific area of Digital Marketing will help you in getting more job offers than just having a basic knowledge. Companies are looking for experts in SEO, SEM, Email marketing, Web analysis and so on. And gradually, you can add other stuff to your knowledge bank!
Though a general knowledge of all the areas of Digital Marketing is useful, once you have decided to get into Digital Marketing, you need to specialize. Are you passionate about writing articles or doing data analysis? OR Are you interested in SEO or Web Designing? Getting into a specific area of Digital Marketing will help you in getting more job offers than just having a basic knowledge. Companies are looking for experts in SEO, SEM, Email marketing, Web analysis and so on. And gradually, you can add other stuff to your knowledge bank!
4. Get Set Go!
Once you have decided your career path in Digital Marketing, just start working towards it. You can begin by writing a blog post, or creating a website or a web banner ad or improve your social presence, or doing traffic analysis. Initial few months, you will face technical issues in dealing with these aspects, however gradually, you will master the concepts and gain more confidence. Whether you are a blogger, an SEO Specialist or a Web Analyst, what you need is a lot of passion and creativity, as marketing itself requires constant innovation and ‘out of the box’ thinking. Working smart, keeping yourself updated with latest information, excellent communication skills, are key to success.
Once you have decided your career path in Digital Marketing, just start working towards it. You can begin by writing a blog post, or creating a website or a web banner ad or improve your social presence, or doing traffic analysis. Initial few months, you will face technical issues in dealing with these aspects, however gradually, you will master the concepts and gain more confidence. Whether you are a blogger, an SEO Specialist or a Web Analyst, what you need is a lot of passion and creativity, as marketing itself requires constant innovation and ‘out of the box’ thinking. Working smart, keeping yourself updated with latest information, excellent communication skills, are key to success.
5. Focus On Business!Whatever marketing strategy you may follow, at the end of the day it should be business-oriented and should take the business a step ahead. All you technical knowledge is of no use if it is not driving the business. So, as a digital marketer, try to acquire the business acumen needed to implement the best marketing strategy.
With a lot of data analysis happening throughout the world, we have entered the era of Big Data! Everything is getting digitized, so why not marketing? Therefore, getting into Digital Marketing is a very lucrative career option today.
3 coment�rios:
I would must say it’s a great initiative to enhance the learning experience for the internet marketing experts, recently took the opportunity for getting the similar workshop on digital marketing in Toronto with the great industry experts, which helped a lot to ehance lot of my concepts.
Hello, This is a great blog, very informative with Digital Marketing techniques such as SEO, SEM etc. I am interested to implement these techniques for my business in India as well hoping to succeed using Digital marketing services in Hyderabad, India. Good learning, thank you.
Post a Comment